Western Auto & Truck Parts

A tailored SEO strategy and consistent posting schedule helped Western Auto & Truck Parts achieve a 45% increase in profile viewings and 12% growth in search appearances year over year.

Benoit Rentals Ltd.

Organic traffic increased

50%

over the previous year

The Results

Western Auto Parts saw a significant increase in visibility and engagement thanks to a focused SEO approach combining optimized local listings, foundational on-page work, and consistent content activity.

Their Google Business Profile viewings rose by 45%, and searches showing their business increased by 12% year over year in Q1 2025. These results demonstrate the compounding benefits of authentic SEO efforts—even with just weekly posts.

By reinforcing authority through quality content, aligning keywords with real customer intent, and leveraging long-term visibility tactics, Western Auto Parts now enjoys more meaningful traffic, higher engagement, and stronger brand recognition in a competitive market.

45% Increase in Business Profile Views

A consistent and authentic SEO strategy helped Western Auto Parts grow visibility and search performance across key platforms.

Ready to Read The Solution?

The Challenge

Despite a long-standing reputation and decades of experience, Western Auto Parts struggled to translate their offline credibility into a meaningful online presence. While their loyal customer base kept business steady, they were virtually invisible to new customers searching online for reliable auto parts in Calgary.

Their existing digital presence lacked the consistency and strategy needed to gain traction in local search results. With minimal posting activity and no structured SEO foundation, Western Auto Parts wasn’t appearing in key searches—and as a result, they were missing out on valuable opportunities to grow their customer base.

Falling Behind in Local Search Visibility

Western Auto Parts’ trusted name in the community wasn’t enough to compete online without a modern SEO strategy.

The Solution

We implemented a sustainable and results-driven SEO strategy tailored to the needs of a local automotive parts supplier. Instead of overwhelming the business with complex technical changes, we focused on core fundamentals that make a long-term impact—starting with their Google Business Profile, keyword strategy, and content cadence.

Our first priority was optimizing the Google Business Profile with complete service listings, proper categorization, and keyword-aligned descriptions. This allowed Western Auto Parts to surface more often in high-intent local searches and attract customers already looking for parts in Calgary.

Next, we established a consistent posting routine to maintain activity and signal trustworthiness to search engines. Even with just one or two posts per week, this rhythm helped Google recognize the business as active and relevant.

We also supported the profile with locally-focused keyword research, ensuring content aligned with how people actually search for automotive parts. All updates were easy to maintain and required minimal input from the business—making it a low-lift, high-impact solution.

Over time, these efforts compounded. Western Auto Parts started receiving industry recognition for its improved online presence, and the measurable increase in views and search appearances validated the strategy.

Reclaiming Visibility with Simple, Strategic SEO

Western Auto Parts grew their online reach through a low-maintenance, high-impact SEO plan designed for long-term success.

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Are you ready to take your heavy-duty repair shop to the next level? Heavy Duty Advertising is here to help!Book a free consultation today, and let us craft a winning strategy to grow your business and dominate the market.

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