JMD Ventures, Ltd.

A strategic website optimization and targeted marketing plan drove a 67% increase in sales for JMD Ventures, selling 80% of their inventory in just 90 days.

JMD Ventures

sales growth

67%

increase in three months

The Results

Within just 90 days of partnering with Heavy Duty Advertising, JMD Ventures experienced remarkable growth. By month two, sales had increased by 36%, and by month three, sales skyrocketed to a 67% growth rate. Additionally, 80% of their inventory was sold during this period, showcasing the power of targeted digital marketing and strategic optimization. This rapid success has positioned JMD Ventures as a competitive force in Alberta’s oilfield and industrial truck market.

Driving 67% Sales Growth for JMD Ventures

A targeted digital strategy and optimized online presence propelled JMD Ventures to a 67% sales growth, selling 80% of their inventory in just 90 days.

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The Challenge

JMD Ventures, a trusted name in the oilfield and industrial truck sales industry, primarily relied on past networking and goodwill to generate revenue. Known for offering competitive pricing on commercial trucks, their operations were concentrated in the Greater Edmonton area, with a footprint across Northern Alberta.

However, the business faced a plateau in sales growth and opportunities. To compete with larger competitors and expand their reach, JMD Ventures recognized the need to strengthen their online presence and adopt a more strategic approach to marketing.

Stagnant Sales and Limited Online Reach

JMD Ventures needed to overcome stagnant sales and limited growth by enhancing their digital presence to compete with larger competitors in Alberta’s oilfield and industrial truck market.

The Solution

To address JMD Ventures’ challenges, Heavy Duty Advertising implemented a comprehensive digital marketing strategy designed to boost their online visibility and drive sales. The strategy included optimizing their website with targeted keywords and geographic focus on industrial hubs like Nisku, Acheson, and Leduc. We enhanced their Google Business Profile to capture local searches and ran targeted SEM campaigns to promote high-ticket inventory with greater margins. Additionally, custom content was developed to highlight their expertise and unique value in the oilfield and industrial truck market. This multi-pronged approach positioned JMD Ventures to compete effectively with larger competitors and capitalize on untapped opportunities.

Enhanced Digital Strategy for Sales Growth

Heavy Duty Advertising developed a targeted digital marketing strategy to increase JMD Ventures’ online visibility, attract new customers, and drive inventory sales.

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