Insta Auto Solutions

A strategic overhaul of GMB profiles and website boosted Insta Auto Solutions’ traffic by 102% in Greater Edmonton’s automotive market.

INSTA AUTO SOLUTIONS

Organic Traffic

102%

Increase year-over-year

The Results

By combining these foundational changes with ongoing paid traffic efforts, Insta Auto Solutions achieved greater online visibility in both organic search results and map listings, significantly increasing traffic to the dealership over time. This comprehensive approach has set them on a sustainable path to continue growing their digital footprint while maintaining an edge in a competitive market.

Sustainable Competitive Growth

Insta Auto Solutions increased traffic and visibility through a balanced approach of foundational SEO and ongoing paid strategies.

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The Challenge

Insta Auto Solutions faced a competitive challenge to stand out in search results for car loans, vehicle sales, and used cars in the Greater Edmonton area. With many well-established competitors online and offline, they needed a strategy to boost their online visibility while attracting more organic traffic to their dealerships. In addition to relying on paid ads to ensure steady lead generation, Insta Auto Solutions wanted to make significant foundational changes to their website and search engine presence. The goal was to create a sustainable SEO approach that would build organic reach over time, improving their ranking in both traditional searches and map listings.

Insta Auto Solutions - Car dealership marketing

Struggling in a Crowded Market

Insta Auto Solutions faced significant challenges competing with well-established rivals in the Greater Edmonton area for car loans, vehicle sales, and used cars. Their online presence was overshadowed by competitors in both traditional searches and map listings.

The Solution

Our approach began with a complete rebuild of their Google My Business (GMB) properties. This included optimizing their business profiles to attract relevant local traffic and implementing an advanced citation campaign to ensure consistent visibility across key platforms. By refining and standardizing business information across all listings, we helped secure Insta Auto Solutions’ presence in local map searches, driving targeted leads to the dealership.

On the website itself, we focused on a dual approach: technical optimization and authority building. Technically, we improved backend elements by enhancing site speed, mobile responsiveness, and structured data, which are essential for search engine ranking. In tandem, we implemented a robust backlinking strategy, connecting the site to credible automotive and finance-related domains, which significantly raised the authority and trustworthiness of the site in Google’s eyes.

To further strengthen SEO, we developed an editorial content calendar that focused on creating high-value, keyword-rich articles aimed at capturing users’ search intent. This included not only general informational content but also long-form, skyscraper-style pages designed to target highly specific keywords. These pages, built with in-depth information on topics such as “car loans in Edmonton” and “affordable used cars,” were crafted to drive more relevant traffic by ranking well for common search queries in the automotive space.

Solving the Visibility Problem

We implemented a comprehensive strategy to enhance Insta Auto Solutions’ online presence by focusing on local map visibility, technical optimization, and content authority to drive sustainable growth and targeted traffic.

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